Animal Spirits in Padel
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Animal Spirits on the Court: How Psychology Drives the Rise – and Risk – of Padel

Author: Atte Suominen | CEO & Founder PADEL1969 Economists George Akerlof and Robert Shiller introduced the concept of animal spirits to explain something many businesspeople and entrepreneurs already sense: markets and industries are not driven by data alone – they’re driven by human psychology. Their work is particularly relevant for anyone involved in the padel…

Boom or Bust? How to Invest Smart in Padel
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From Boom to Bust – and Back Again: How to Invest Responsibly in the Future of Padel

Author: Atte Suominen, Founder & CEO at PADEL1969 In recent years, padel took countries like Sweden and Finland by storm. Courts popped up seemingly overnight, operators expanded aggressively, and the sector became the darling of local investors. It was an exciting time – until it wasn’t. Today, up to 90% of padel operators in these…

Padel Club Launch Guide

Padel Club Launch Guide: Start With the Numbers

10 Smart Steps to Launch a Successful Padel Club Opening a padel club is a dream for many—but to make it sustainable and profitable, there’s one place you must start: Everything starts with understanding the business model and building a solid financial plan. Before you think about construction or branding, answer this: Once you’ve nailed…

The Intelligent Investor in Padel sector

The Intelligent Investor in the Padel Sector: A Value-Driven Approach

By Atte Suominen – Founder & CEO at PADEL1969Inspired by the thinking of Benjamin Graham’s The Intelligent Investor Benjamin Graham’s The Intelligent Investor is hailed as the bible of value investing. Warren Buffett calls it “by far the best book on investing ever written.” The book’s timeless principles are not just for stock market enthusiasts—they…

Zero to One

Zero to One in Padel: How to Enter a Competitive Padel Market and Still Win

By Atte Suominen – Founder & CEO at PADEL1969Inspired by the thinking of Peter Thiel, author of “Zero to One” When Peter Thiel wrote Zero to One, he wasn’t just giving startup advice—he was laying down a blueprint for how to create lasting monopolies by doing something fundamentally different. In his world, going from zero…

From Good to Great: Building a Benchmark Padel Club

From Good to Great: Building a Benchmark Padel Club

Jim Collins’ book Good to Great explores why some companies excel while others remain mediocre. By applying its principles, padel club owners can build a benchmark club that stands out in a competitive market. Here’s how Collins’ key concepts can help create an exceptional padel club. 1. Level 5 Leadership: Humble Yet Driven Leadership Great…

The Smart Way to Build a Thriving Padel Club
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The Smart Way to Build a Thriving Padel Club: Multiple Intelligences in Action

Padel is more than just a sport—it’s a thriving social experience that brings people together. To build a successful padel club and foster an engaged community, it’s crucial to tap into different forms of intelligence. By integrating multiple intelligences into club management, operations, and member engagement, clubs can maximize success, creating spaces where people want…

3 Compromises that turn Padel club ownership a headache

Three Compromises that Turn Padel Club Ownership a Headache

Padel has exploded in popularity worldwide, making it an attractive business opportunity. However, many entrepreneurs jump into the industry without fully understanding the operational and financial challenges that come with running a padel club. While passion for the sport is crucial, it’s not enough to ensure long-term success. Many club owners make compromises that lead…

WHO IS INVESTING IN THE GLOBAL GROWTH OF PADEL?

Who is investing in the global growth of Padel?

Padel, a racket sport that combines elements of tennis and squash, has grown in popularity over the past few decades, becoming a global phenomenon. The appeal of the sport lies in its accessibility and social nature, making it a recreational option for people of all ages and skill levels. As the sport continues to grow,…