Padel’s global rise has already attracted the attention of world-class athletes and investors, but its latest backer shows how deeply the sport is beginning to resonate across disciplines. FC Dallas goalkeeper Maarten Paes has joined the ownership group of the Pro Padel League’s New York Atlantics, signaling his belief in padel’s long-term potential in the…
Author: Atte Suominen, Founder & CEO at PADEL1969 When a top-20 tennis star like Frances Tiafoe decides to invest in padel, it sends a powerful signal. Not only about his personal belief in the sport, but about where racket sports are headed in the United States and beyond. Tiafoe was announced as a new investor…
Author: Atte Suominen, Founder / CEO of PADEL1969Inspired by: Dr. Daniel Amen, Founder of Amen Clinics Padel is one of the rare sports you can enjoy – and get better at – throughout your entire life. Whether you’re in your 30s, 50s, or 70s, you can still play with purpose, stay sharp, and feel great….
Why the Future of Successful Padel Clubs is Data-Driven In the increasingly competitive global market for Padel clubs, success is no longer just about having a great court or location – it’s about having the right location, validated through data. The rise of location intelligence – geospatial data that supports real-time, strategic decision-making – has…
What the Past Teaches Us About the Future Author: Atte Suominen, Founder & CEO of PADEL1969 In the world of racquet sports, few stories are as fascinating as the rapid rise of padel. But to truly understand where padel is headed, it’s worth looking back at the remarkable path carved out by another glass-walled game:…
What Padel Club Builders Can Learn from Bill Marriott? Author: Atte “Alejandro” Suominen, Founder & CEO / PADEL1969 Bill Marriott, the man behind the global hotel empire Marriott International, built more than just hotels – he built a culture, a brand, and a global footprint rooted in service, trust, and long-term thinking. His book “Success…
Author: Atte Suominen | CEO & Founder PADEL1969 Economists George Akerlof and Robert Shiller introduced the concept of animal spirits to explain something many businesspeople and entrepreneurs already sense: markets and industries are not driven by data alone – they’re driven by human psychology. Their work is particularly relevant for anyone involved in the padel…
Author: Atte Suominen, Founder & CEO at PADEL1969 In recent years, padel took countries like Sweden and Finland by storm. Courts popped up seemingly overnight, operators expanded aggressively, and the sector became the darling of local investors. It was an exciting time – until it wasn’t. Today, up to 90% of padel operators in these…
At PADEL1969, we know that once you step onto the court, it’s more than just a game — it becomes a way of life. Across the UK, thousands are discovering that padel isn’t just addictive because of the fast rallies and laughter-filled points, but because it builds community, health, and happiness. Of course, like any…
10 Smart Steps to Launch a Successful Padel Club Opening a padel club is a dream for many—but to make it sustainable and profitable, there’s one place you must start: Everything starts with understanding the business model and building a solid financial plan. Before you think about construction or branding, answer this: Once you’ve nailed…
