Author: Atte Suominen | CEO & Founder PADEL1969 Economists George Akerlof and Robert Shiller introduced the concept of animal spirits to explain something many businesspeople and entrepreneurs already sense: markets and industries are not driven by data alone – they’re driven by human psychology. Their work is particularly relevant for anyone involved in the padel…
Author: Atte Suominen, Founder & CEO at PADEL1969 In recent years, padel took countries like Sweden and Finland by storm. Courts popped up seemingly overnight, operators expanded aggressively, and the sector became the darling of local investors. It was an exciting time – until it wasn’t. Today, up to 90% of padel operators in these…
At PADEL1969, we know that once you step onto the court, it’s more than just a game — it becomes a way of life. Across the UK, thousands are discovering that padel isn’t just addictive because of the fast rallies and laughter-filled points, but because it builds community, health, and happiness. Of course, like any…
10 Smart Steps to Launch a Successful Padel Club Opening a padel club is a dream for many—but to make it sustainable and profitable, there’s one place you must start: Everything starts with understanding the business model and building a solid financial plan. Before you think about construction or branding, answer this: Once you’ve nailed…
Why the Court is the New Connection Point for Singles, Couples, and the Newly Single In recent years, pádel has rapidly emerged as one of the world’s fastest-growing sports. With its easy-to-learn format, social gameplay, and relaxed atmosphere, pádel has won the hearts of millions. But there’s something else happening on the courts—something no one…
Padel, the fast-paced racket sport taking the world by storm, is making a serious play for the American market—and investors are taking notice. The Pro Padel League (PPL), North America’s first professional padel league, has raised $10 million in seed funding from a group that includes Left Lane Capital, Kactus Capital, entrepreneur Gary Vaynerchuk, and…
By Atte Suominen – Founder & CEO at PADEL1969Inspired by the thinking of Benjamin Graham’s The Intelligent Investor Benjamin Graham’s The Intelligent Investor is hailed as the bible of value investing. Warren Buffett calls it “by far the best book on investing ever written.” The book’s timeless principles are not just for stock market enthusiasts—they…
By Atte Suominen – Founder & CEO at PADEL1969Inspired by the thinking of Peter Thiel, author of “Zero to One” When Peter Thiel wrote Zero to One, he wasn’t just giving startup advice—he was laying down a blueprint for how to create lasting monopolies by doing something fundamentally different. In his world, going from zero…
Padel is not just about powerful smashes and precise volleys—it’s a game of strategy, patience, and psychological warfare. If you want to gain the upper hand, you need to do more than just hit the ball well. You need to manipulate your opponent into making mistakes and playing into your strengths. Here’s how you can…
Jim Collins’ book Good to Great explores why some companies excel while others remain mediocre. By applying its principles, padel club owners can build a benchmark club that stands out in a competitive market. Here’s how Collins’ key concepts can help create an exceptional padel club. 1. Level 5 Leadership: Humble Yet Driven Leadership Great…
