Padel & Squash

Similarities in the Growth of Squash and Padel

What the Past Teaches Us About the Future Author: Atte Suominen, Founder & CEO of PADEL1969 In the world of racquet sports, few stories are as fascinating as the rapid rise of padel. But to truly understand where padel is headed, it’s worth looking back at the remarkable path carved out by another glass-walled game:…

Success is Never Final - article by PADEL1969

Success Is Never Final

What Padel Club Builders Can Learn from Bill Marriott? Author: Atte “Alejandro” Suominen, Founder & CEO / PADEL1969 Bill Marriott, the man behind the global hotel empire Marriott International, built more than just hotels – he built a culture, a brand, and a global footprint rooted in service, trust, and long-term thinking. His book “Success…

Animal Spirits in Padel
|

Animal Spirits on the Court: How Psychology Drives the Rise – and Risk – of Padel

Author: Atte Suominen | CEO & Founder PADEL1969 Economists George Akerlof and Robert Shiller introduced the concept of animal spirits to explain something many businesspeople and entrepreneurs already sense: markets and industries are not driven by data alone – they’re driven by human psychology. Their work is particularly relevant for anyone involved in the padel…

Boom or Bust? How to Invest Smart in Padel
|

From Boom to Bust – and Back Again: How to Invest Responsibly in the Future of Padel

Author: Atte Suominen, Founder & CEO at PADEL1969 In recent years, padel took countries like Sweden and Finland by storm. Courts popped up seemingly overnight, operators expanded aggressively, and the sector became the darling of local investors. It was an exciting time – until it wasn’t. Today, up to 90% of padel operators in these…

The Price of Passion Why Padel is Worth Every Penny?

The Price of Passion: Why Padel is Worth Every Penny?

At PADEL1969, we know that once you step onto the court, it’s more than just a game — it becomes a way of life. Across the UK, thousands are discovering that padel isn’t just addictive because of the fast rallies and laughter-filled points, but because it builds community, health, and happiness. Of course, like any…

Padel Club Launch Guide

Padel Club Launch Guide: Start With the Numbers

10 Smart Steps to Launch a Successful Padel Club Opening a padel club is a dream for many—but to make it sustainable and profitable, there’s one place you must start: Everything starts with understanding the business model and building a solid financial plan. Before you think about construction or branding, answer this: Once you’ve nailed…

Padel the New Tinder

PĂ¡del: The New Tinder

Why the Court is the New Connection Point for Singles, Couples, and the Newly Single In recent years, pĂ¡del has rapidly emerged as one of the world’s fastest-growing sports. With its easy-to-learn format, social gameplay, and relaxed atmosphere, pĂ¡del has won the hearts of millions. But there’s something else happening on the courts—something no one…

PPL Secures $10 Million Seed Round to TAKE OVER THE U.S.
|

Pro Padel League Secures $10 Million Seed Round To Fuel U.S. Expansion Of World’s Fastest-Growing Sport

Padel, the fast-paced racket sport taking the world by storm, is making a serious play for the American market—and investors are taking notice. The Pro Padel League (PPL), North America’s first professional padel league, has raised $10 million in seed funding from a group that includes Left Lane Capital, Kactus Capital, entrepreneur Gary Vaynerchuk, and…

The Intelligent Investor in Padel sector

The Intelligent Investor in the Padel Sector: A Value-Driven Approach

By Atte Suominen – Founder & CEO at PADEL1969Inspired by the thinking of Benjamin Graham’s The Intelligent Investor Benjamin Graham’s The Intelligent Investor is hailed as the bible of value investing. Warren Buffett calls it “by far the best book on investing ever written.” The book’s timeless principles are not just for stock market enthusiasts—they…

Zero to One

Zero to One in Padel: How to Enter a Competitive Padel Market and Still Win

By Atte Suominen – Founder & CEO at PADEL1969Inspired by the thinking of Peter Thiel, author of “Zero to One” When Peter Thiel wrote Zero to One, he wasn’t just giving startup advice—he was laying down a blueprint for how to create lasting monopolies by doing something fundamentally different. In his world, going from zero…