Sweden Padel Market Outlook

Explore the Rise of Padel in Sweden with Our Sweden Padel Market Outlook

Sweden is one of the most developed Padel markets globally. It likely has the highest awareness of Padel due to its rapid growth and the challenges faced by club investors and operators. Dive into Sweden’s thriving Padel market with our latest report, uncovering the distinctive forces propelling this sport’s explosive growth. This outlook examines the cultural, economic, and social factors unique to Sweden, offering valuable insights for anyone interested in the opportunities within this expanding market.

Sweden’s early adoption of Padel has set the stage for best practices, successful growth strategies, and innovative approaches. Observing developments here could provide valuable lessons for emerging Padel markets, particularly in understanding consumer engagement, facility investments, and trends in sports culture. This report is ideal for business leaders, investors, and sports enthusiasts eager to explore Sweden’s Padel landscape.

A Comprehensive Overview of Sweden

Situated in Northern Europe, Sweden boasts stunning landscapes of vast forests, archipelagos, and historic cities that blend medieval charm with modern design. Bordered by Norway and Finland, and connected to Denmark by the Öresund Bridge, Sweden is a highly progressive society known for its focus on innovation, sustainability, and social welfare. The capital, Stockholm, is a bustling hub of culture and technology, reflecting Sweden’s forward-thinking approach to urban living and business.

As one of Finland’s primary influences, Sweden has historically shaped trends in business, culture, and sports, often providing inspiration and sparking growth in Finnish markets. The popularity of Padel in Sweden has also started to cross borders, with Finland adopting similar growth strategies, facilities, and innovations in recent years.

Below, you’ll find an in-depth look at Sweden’s unique culture, quality of life, and health-conscious population—factors that have driven Padel’s rapid expansion in this Nordic nation.

Background information on Sweden

Background information is essential for understanding the Swedish Padel market, as factors such as the country’s economic stability, business environment, and cultural traits influence its development. Sweden has a strong sports culture, high disposable income, and a population open to new fitness trends, all of which contributed to the rapid rise of Padel. Additionally, the cost of employment, decision-making culture, and widespread English proficiency impact how Padel clubs operate, attract investors, and expand internationally. A broader understanding of Sweden’s history, economy, and business landscape helps explain both the opportunities and challenges within the Padel industry.

History of Sweden in brief

The history of Sweden is rich and extensive, dating back to prehistoric times with ancient settlements. Sweden emerged as a unified kingdom in the early Middle Ages and soon became a significant force in Northern Europe. During the 17th century, Sweden rose as a great power, extending its influence across the Baltic region. However, by the early 18th century, it lost much of its territorial holdings after a series of wars, marking a shift toward a more neutral stance in European conflicts.

In 1814, Sweden entered into a union with Norway, which lasted until 1905 when Norway gained independence peacefully. Sweden continued to develop as a constitutional monarchy with a strong focus on social reform. Through the 20th century, Sweden became known for its neutrality in both World Wars and has since fostered a reputation as a promoter of peace, international cooperation, and humanitarian efforts.

Today, Sweden is a highly developed, socially progressive nation that actively participates in the European Union (EU) and has recently joined to NATO, following example of Finland. However, with evolving regional security dynamics, Sweden’s stance on defense alliances has been a subject of ongoing public and political debate.

Population in Sweden

Sweden has a population of approximately 10.5 million people, with a density of about 25 people per square kilometer, making it one of the less densely populated countries in Europe. Most of the population is concentrated in the southern regions, particularly around the major cities of Stockholm, Gothenburg, and Malmö. Sweden is known for its high standard of living, extensive welfare system, and progressive social policies, which contribute significantly to the well-being of its residents. The country’s demographic profile is marked by high life expectancy and relatively low birth rates, resulting in an aging population.

More information from Statistics Sweden / Official Statistics of Sweden

Weather & Length of the Day – Country of Four Seasons

Sweden experiences notable seasonal variations in weather, with cold, snowy winters and mild to warm summers. In winter, temperatures can drop as low as -30°C in the northern regions like Norrland, while summer temperatures in the south can reach up to 30°C. The length of the day varies greatly, particularly in the northern parts of the country, where polar nights occur in winter, leaving some areas without sunlight for weeks, and the Midnight Sun in summer keeps the sun visible around the clock. These dramatic changes in daylight and temperature strongly influence Swedish lifestyle and culture.

Swedish Economics

Sweden has a high-income mixed economy supported by a strong welfare state and a high standard of living. The economy is export-oriented, with key industries including technology, automotive, pharmaceuticals, and forestry. Sweden is home to globally recognized companies such as IKEA, Volvo, Ericsson, and Spotify, and it fosters a thriving start-up ecosystem. The country’s success is underpinned by a highly skilled workforce, substantial investments in education and research, and progressive government policies that encourage innovation and sustainability.

Economic forecasts for Sweden have been mixed, with challenges stemming from global market uncertainties and rising domestic costs. For detailed insights, you can refer to the latest statistics from the Swedish National Institute of Economic Research or the Riksbank.

Main Business Sectors in Sweden

Sweden’s economy is diverse and highly developed, with several key business sectors contributing significantly to its GDP and global reputation. The main business sectors in Sweden include:

1. Manufacturing and Engineering
   • Hexagon AB: A global leader in digital reality solutions, combining sensor, software, and autonomous technologies. [https://hexagon.com/]
2. Automotive Industry
   • Volvo Cars: Renowned for manufacturing premium automobiles with a focus on safety and innovation. [https://www.volvocars.com/]
   • Scania: Specializes in commercial vehicles, notably trucks and buses, and is recognized for its commitment to sustainability. [https://www.scania.com/]
   • Polestar: Focuses on the design and manufacture of high-performance electric vehicles. [https://www.polestar.com/]
3. Technology and IT
   • Ericsson: A leading provider of telecommunications equipment and services, instrumental in the development of 5G technology. [https://www.ericsson.com/]
   • Spotify: A global music streaming service offering a vast library of songs and podcasts. [https://www.spotify.com/]
   • Klarna: Provides online payment solutions, including ‘buy now, pay later’ services, enhancing the e-commerce experience. [https://www.klarna.com/]
4. Forestry and Paper
   • SCA: Europe’s largest private forest owner, producing wood products, pulp, and renewable energy. [https://www.sca.com/]
5. Pharmaceuticals and Biotechnology
   • AstraZeneca: A global biopharmaceutical company focusing on the discovery and development of prescription medicines. [https://www.astrazeneca.com/]
6. Renewable Energy and Cleantech
   • Vattenfall: A state-owned energy company committed to enabling fossil-free living within one generation, focusing on renewable energy sources. [https://group.vattenfall.com/]
7. Financial Services
   • SEB: Offers a wide range of financial services, including banking and asset management. [https://www.sebgroup.com/]
   • Swedbank: Provides banking services for private and corporate customers, with a strong emphasis on digital solutions. [https://www.swedbank.com/]
8. Retail and E-commerce
   • IKEA: A multinational conglomerate known for its ready-to-assemble furniture and home accessories. [https://www.ikea.com/]
   • H&M: Offers fashion and accessories for all ages, with a focus on sustainability and affordability. [https://www.hm.com/]
9. Tourism
   • Visit Sweden: The official website for tourism in Sweden, providing information on attractions, accommodations, and cultural experiences. [https://visitsweden.com/]

These sectors are integral to Sweden’s economy, supported by a well-educated workforce, a strong emphasis on innovation, and sustainable business practices.

These sectors benefit from Sweden’s well-educated workforce, high levels of innovation, and sustainable business practices, making the country a competitive player in the global economy.

More information on Swedish Industries from the Business Sweden.

Cost of Employment in Sweden is High

The cost of employment in Sweden is relatively high due to the country’s comprehensive welfare system and high standard of living. Employers are required to contribute to social security, pensions, and health insurance, which significantly increases employment costs. However, these expenses are balanced by a highly skilled, well-educated, and productive workforce. The Swedish labor market is characterized by strong labor unions, which are actively involved in collective bargaining to ensure fair wages, good working conditions, and job security for employees.

Swedish people speak English well

Sweden’s linguistic landscape is characterized by both official and minority languages:

1. Swedish (Svenska)
   • Official Language: Swedish is the national language and is spoken by the vast majority of the population. It is used in government, education, media, and daily communication.
2. Finnish (Suomi)
   • Official Minority Language: Spoken by the Finnish-speaking minority, particularly in regions near the Finnish border and by descendants of Finnish immigrants.
3. Sámi Languages
   • Official Minority Languages: The Sámi people in northern Sweden speak several Sámi languages, including Northern Sámi, Lule Sámi, and Southern Sámi. These languages are protected and have cultural significance.
4. Meänkieli (Tornedalian Finnish)
   • Official Minority Language: Spoken in the Tornedalen region in northern Sweden, this language has Finnish roots and is recognized for its unique cultural heritage.
5. Romani Chib
   • Official Minority Language: Spoken by the Romani community in Sweden.
6. Yiddish
   • Official Minority Language: Used by Sweden’s Jewish community.
7. English
   • While not an official language, English is widely spoken in Sweden, with a high proficiency rate among the population. It is often used in business, academia, and international communication.

Sweden’s policies aim to protect and promote its minority languages while maintaining Swedish as the primary means of communication across the country.

Education System: Inclusive, Innovative, and Lifelong Learning for All

The Swedish education system is known for its inclusiveness, accessibility, and emphasis on fostering creativity and critical thinking. The Swedish National Agency for Education (Skolverket) oversees the system in collaboration with the Ministry of Education and Research. The structure of the education system is as follows:

Early Childhood Education (Förskola):

• Optional and publicly funded, early education is available for children from age 1 to 5. The focus is on play-based learning and social development. From age 6, children attend a compulsory pre-school year (förskoleklass).

Compulsory Schooling (Grundskola, Grades 1-9):

• Formal education starts at age 7 and lasts for nine years, typically covering ages 7 to 16. Education is free and includes meals, transportation, and health services. The curriculum emphasizes holistic development, integrating academic subjects with arts and physical education. Assessment is continuous, with no formal grading until grade 6.

Upper Secondary Education (Gymnasium, Ages 16-19):

• After compulsory school, students choose between academic or vocational tracks in gymnasium. Academic tracks prepare students for university, while vocational tracks provide skills for direct entry into the workforce or further vocational training. Education is free, and many programs include internships or apprenticeships.

Higher Education:

Sweden has a dual higher education system consisting of:

1. Universities:
   • Focus on academic research and offer bachelor’s, master’s, and doctoral degrees. Notable institutions include Stockholm University, Uppsala University, and Lund University.
2. University Colleges (Högskolor):
   • Emphasize practical training and professional programs.

Higher education is tuition-free for Swedish and EU/EEA students, while non-EU/EEA students pay tuition fees.

Adult and Lifelong Learning:

• Sweden promotes lifelong learning through adult education programs (Komvux), folk high schools (Folkhögskola), and online courses. Adults can pursue secondary education, vocational training, or further studies at no cost in many cases.

Key Features:

1. Focus on Equality and Accessibility:
   • The Swedish education system prioritizes equal opportunities for all students, regardless of socioeconomic background. Education is publicly funded and inclusive.
2. Student-Centered Learning:
   • Encourages collaboration, critical thinking, and independent learning rather than rote memorization.
3. Teacher Professionalism:
   • Teachers in Sweden are highly trained and encouraged to continuously develop their skills.
4. Integration of Technology:
   • Schools leverage digital tools to enhance learning and prepare students for a modern, tech-driven society.
5. Minimal Standardized Testing:
   • The focus is on formative assessment and teacher evaluations, with national exams only in select subjects toward the end of compulsory and upper secondary education.

The Swedish education system reflects the country’s commitment to fostering equality, innovation, and lifelong learning.ary education.

Culture of the People Living in the Country

Swedish culture is characterized by a strong emphasis on equality, individual freedom, and respect for nature. Swedes are known for their calm and modest demeanor, as well as their commitment to social welfare and environmental sustainability.

Traditional Swedish customs include enjoying fika (a coffee break with friends or colleagues), celebrating Midsummer with dancing and feasting, and observing national holidays like Swedish National Day and Christmas. Swedish design is internationally recognized for its minimalism, functionality, and aesthetic simplicity, with brands like IKEA and H&M embodying Swedish style. The Swedish approach to life is balanced, pragmatic, and deeply rooted in the values of community and sustainability.

Decision-Making Culture in Sweden

In Sweden, decision-making similarly reflects collaborative and consensus-driven principles, with a strong emphasis on egalitarianism and inclusivity. Both in the public and private sectors, decisions are often made through group discussions, seeking input from various stakeholders to ensure broad support and well-rounded perspectives. This democratic approach fosters trust and transparency, and it is deeply ingrained in Swedish culture. The focus on consensus-building ensures that all voices are heard, contributing to stable and effective decision-making processes in both business and government.

In Sweden, the “diskutera” culture, or culture of discussion, plays a central role in decision-making. It emphasizes open, respectful dialogue and a willingness to engage with differing opinions. This approach encourages individuals to express their thoughts and concerns freely, with the understanding that constructive debate leads to better outcomes. The value placed on discussion ensures that decisions are not only collaborative but also thoroughly examined from all angles. This culture fosters inclusivity and mutual respect, contributing to a sense of shared responsibility and trust in Swedish institutions.

Way of Communication is Direct, Respectful and Pragmatic

In Sweden, communication tends to be direct, respectful, and pragmatic. People value clarity and precision in their conversations, avoiding unnecessary embellishments. The Swedish style of communication emphasizes equality, and as such, it’s common to address others by their first names, regardless of their position or status. While Swedes may appear reserved or modest, they are generally open to discussing ideas and opinions, particularly in a professional context.

In line with the “diskutera” culture, discussions are seen as opportunities to explore different viewpoints. Active listening is an important part of communication, and interrupting someone is considered impolite. Swedes appreciate honesty and prefer to avoid confrontation, but they will address issues directly when necessary. In both personal and professional settings, a sense of balance and consensus is highly valued.

In business, meetings are often well-structured and efficient, with a clear agenda and equal participation from all attendees. This is reflective of Sweden’s commitment to transparency and collaboration in decision-making.

Food Culture

Swedish cuisine shares many similarities with Finland’s, emphasizing simplicity, fresh local ingredients, and seasonal variations. Traditional dishes often feature hearty, comforting meals suited to the country’s cold climate. Staples include herring (served in various preparations), meatballs (köttbullar), and potatoes. Rye bread is also common, along with dairy products like cheese and milk, which are integral to many dishes. Berries, including lingonberries and cloudberries, are frequently used in desserts and as accompaniments to meat dishes.

Sports in Sweden

Sports are a big part of life in Sweden, with the country having a strong tradition in a variety of athletic disciplines. Here are some key sports and trends:

1. Football (Soccer): Football is the most popular sport in Sweden. The Swedish national team has had significant success in international competitions, including a third-place finish in the 1994 FIFA World Cup. The country has several top football clubs like IFK Göteborg, Malmö FF, and AIK.
2. Ice Hockey: Sweden is one of the top nations in ice hockey, consistently performing well in international tournaments. The Swedish men’s national ice hockey team has won numerous medals in World Championships and Olympic Games. The country has a strong professional league, SHL (Swedish Hockey League).
3. Handball: Handball is also very popular in Sweden, both in terms of participation and spectator interest. Sweden has been successful on the international stage, with several European and World Championship titles.
4. Tennis: Sweden has produced world-class tennis players, including Björn Borg, who dominated in the 1970s and 1980s, and more recently, Robin Söderling and Mats Wilander. Tennis remains a popular sport, and Sweden hosts many international tournaments.
5. Winter Sports: With its cold winters, Sweden excels in winter sports such as skiing, biathlon, and ice skating. Swedish athletes have won multiple Olympic and World Championship medals in sports like cross-country skiing, alpine skiing, and ski jumping.
6. Athletics: Sweden has a strong track and field tradition, with athletes excelling in events like pole vault, sprinting, and long jump. Notable athletes include high jumper Armand Duplantis and sprinter Carolina Klüft.
7. Golf: Golf is a popular recreational sport in Sweden, and the country has produced some world-class golfers, such as Annika Sörenstam and Henrik Stenson.

Sports are widely played at the grassroots level, with many people participating in activities like running, cycling, and outdoor recreation. The Swedish government supports sports at all levels, emphasizing fitness and well-being.

In Sweden, the most popular sport is football (soccer). It has a massive following, with both professional leagues and a strong national team. Football dominates in terms of participation and viewership, and the Swedish national team is known for its consistent performances in international tournaments, including the World Cup and UEFA European Championship.

Ice hockey comes in as the second most popular sport in Sweden. The country has a deep ice hockey tradition, producing world-class players who compete in top leagues globally. Sweden’s national ice hockey team is regularly ranked among the best, having won numerous medals in World Championships and Olympic Games.

Handball is also a major sport in Sweden, with a dedicated fan base. The Swedish national teams, both men and women, have been successful in European and World Championships, making handball a popular sport at both the professional and recreational levels.

In addition, winter sports like cross-country skiing, alpine skiing, and biathlon are widely practiced, especially given Sweden’s cold climate. Swedish athletes are often contenders in these events at the Winter Olympics and World Championships.

Golf holds a special place in Swedish sports, with the country producing several world-class golfers, including Annika Sörenstam and Henrik Stenson. Golf is widely played, and the country has a significant number of golf courses.

Other sports like tennis, athletics (especially pole vault and long jump), and motorsports also have a loyal following in Sweden, although they are not as dominant as football and ice hockey.

Swedish Sports Governance

In Sweden, sports are deeply integrated into society, with a strong emphasis on both participation and spectator engagement. The Swedish Sports Confederation (Riksidrottsförbundet) plays a pivotal role in organizing and promoting sports activities across the nation. This organization is responsible for distributing grants, administering programs, and monitoring the impact of sports initiatives. Each year, it provides comprehensive reports to the government detailing grant allocations and their outcomes.

Minister for Social Affairs and Public Health in Sweden, including sports. The Ministry of Health and Social Affairs, led by Minister Forssmed, is responsible for a broad range of social welfare issues, including public health, healthcare, and the care of older individuals. The ministry’s responsibilities also encompass social insurance, which provides financial security to people when they are sick, elderly, or when children are young.

The Ministry of Health and Social Affairs in Sweden oversees a broad range of issues, including public health, healthcare, social insurance, and the care of older individuals. It is responsible for policies that provide financial security for people who are sick, elderly, or have young children. The ministry works to ensure the well-being of Swedish citizens through its various programs and initiatives.

In addition to public health, the ministry also handles sports policy in Sweden. This coordination allows for a unified approach to health and sports, focusing on promoting both individual well-being and national health goals. The ministry plays a key role in maintaining Sweden’s strong health systems and its active lifestyle culture, integrating sports with broader social welfare strategies.

For more details, you can visit the official website.

Sweden’s commitment to sports is evident in its robust infrastructure and the active participation of its citizens. The Swedish Sports Confederation and the Ministry of Culture collaborate to ensure that sports remain a central part of Swedish life, promoting health, unity, and national pride.

History of Padel in Sweden

Padel has seen remarkable growth in Sweden, but the sport also faced challenges following the lifting of COVID-19 restrictions. Here’s how the storyline evolved:

1. Introduction to Sweden: Padel was introduced to Sweds in the early 1980s because of their active travelling in Spain and increasing number of holiday homes in Spain and especially in Andalucia. The sport, which originated in Mexico, Acapulco in 1969 and was popularized in Spain since 1970s and 1980s, began to attract interest in Swedish people who spent plenty of their year in travelling to Spain or in their holiday homes in the sunny Costa del Sol.
2. First Padel Courts: The first Padel court in Sweden was built in 1998, and the sport slowly began to gain a following. The first significant step towards its mainstream acceptance came when a few courts were built in major cities, including Stockholm, Malmö, and Gothenburg.
3. Rapid Growth: In the 2010s, Padel experienced a surge in popularity across Sweden. The sport’s accessibility and appeal, with its combination of tennis and squash elements, made it easy for people of all ages and skill levels to enjoy. More clubs and facilities started to build Padel courts, leading to increased participation.
4. Sweden’s Success in International Padel: Sweden’s performance in international Padel tournaments has also contributed to the sport’s rise in the country. Swedish players, both men and women, have started to make a name for themselves on the international Padel scene, further boosting the sport’s profile.
5. Padel Boom: By the late 2010s and early 2020s, Sweden became one of the top countries for Padel in terms of the number of courts and players. There are now over 4.200 Padel courts across Sweden, making it one of the countries with the highest per capita number of courts in the world. Number of private Padel courts is growing and people are transforming their private tennis courts to Padel courts.
6. Collapse After COVID-19 Restrictions Lifted: However, after the COVID-19 restrictions were removed in 2022, Sweden saw a dip in Padel’s growth momentum. During the pandemic, the sport had enjoyed a surge in popularity due to its outdoor nature and social distancing advantages. Many people turned to Padel as a safe and active pastime while gyms and indoor facilities were closed. But after the restrictions lifted, some of this interest waned as people returned to other forms of entertainment and fitness routines. As a result, many Padel clubs faced a decrease in membership and bookings, leading to concerns about the sustainability of the sport’s rapid expansion. Multiple Padel clubs were closed due to drop in demand and has filed bankruptcy.
7. Padel in Popular Culture: Despite the post-pandemic challenges, Padel remains a staple in Swedish sporting culture. Many top athletes and celebrities continue to embrace the sport, and recreational players still enjoy it. Padel is now part of Swedish sports schools, youth programs, and fitness centers, though the intensity of its rise has been tempered by the pandemic’s aftermath.

The Swedish Padel Association, formed in the 2000s, continues to support the sport, organizing competitions and promoting it. While the initial post-pandemic dip created challenges, Padel still has a strong base and continues to recover as people rediscover the sport in a more stable social and economic environment.

The First Padel Club in Sweden was in South of Sweden

In 1998, Sweden’s first Padel court was built in Båstad Hamn, becoming a key milestone in the sport’s introduction to the country. This court quickly became a showcase for Padel, and from there, the sport spread across Sweden at an extraordinary pace in the years that followed. Located in the picturesque harbor of Båstad, the court is owned by Båstad Padelklubb.

As the popularity of the sport grew, the club encouraged players to become members. Membership not only offered significantly cheaper court rentals but also provided opportunities to take part in club events and access other exclusive offers.

The club also fostered a sense of community, encouraging members to help maintain the area around the harbor court and to follow the rules posted on-site to ensure the space remained welcoming and enjoyable for everyone.

A beauty contest to determine the biggest Padel club chain

As of March 2025, the Swedish Padel industry has undergone significant changes. In 2022, PDL Group and Padel United merged to form the world’s largest Padel operator, managing 118 facilities with plans to open an additional 30.

However, the rapid expansion led to an oversupply of courts, resulting in financial challenges. By late 2023, We Are Padel, part of Triton’s LeDap Group, had closed around 50 clubs in Sweden, retaining only 13, and reported substantial financial losses.

Despite these setbacks, Sweden remains a prominent Padel market, with over 900 facilities and 4.200 courts, serving approximately 600.000 players. One notable facility is PDL Center in Frihamnen, Stockholm, which boasts 22 courts, making it Sweden’s largest indoor Padel center.

Padel Today in Sweden

Today, Padel is one of the fastest-growing sports in Sweden, with numerous clubs and courts available across the country. The sport attracts a wide range of players, from children to seniors, and is celebrated for its friendly and inclusive community. Padel tournaments and events are regularly organized, drawing significant participation and creating a competitive yet supportive atmosphere. As the sport’s popularity continues to rise, new facilities are constantly opening to meet the growing demand.

Main Padel Influencers

Key influencers in the Swedish Padel scene include top players, coaches, and club owners who actively promote the sport through social media, events, and competitions. These influencers play a significant role in growing Padel’s popularity by sharing their passion and expertise, inspiring new players to take up the sport. Their visibility and engagement help raise the profile of Padel in Sweden, attracting new enthusiasts and contributing to its rapid growth.

The rise of Padel in Sweden has been strongly influenced by several key figures in the sport. Here are some of the main Padel influencers in Sweden:

1. Jonas Björkman: A former tennis star, Björkman has become one of the most prominent figures in Swedish Padel. His transition from tennis to Padel helped boost the sport’s profile, and he remains actively involved in promoting Padel across Sweden. His contributions extend to coaching and supporting the development of national and youth players.
2. Calle Åkesson: The head of the Swedish Padel Association, Åkesson has played a vital role in organizing competitions, growing the sport at the grassroots level, and fostering international collaborations. Under his leadership, the Swedish Padel scene has expanded significantly, with a focus on education, competition, and supporting national team activities.
3. Amanda Girdo: A leading Swedish Padel player, Girdo is one of the country’s most successful female players and an advocate for increasing women’s participation in the sport. She has been instrumental in elevating the visibility of Padel in Sweden through her performance on the court and her involvement in promoting the sport.
4. Simon Vasquez: One of Sweden’s top Padel players, Vasquez has gained significant recognition in the sport. He regularly competes at high levels and has become a popular figure among Padel enthusiasts. His social media presence and performances at major tournaments have contributed to the growing popularity of Padel in Sweden.

Sweden’s Top Padel Booking Systems developed in Sweden

MATCHi
A comprehensive booking system for racket sports venues worldwide, including Padel. MATCHi connects venues and players, offering user-friendly technology and powerful functionality. Players can find available courts, book and pay securely, and match with others of similar skill levels. For venue owners, MATCHi provides tools to simplify member management, streamline operations, and increase profitability.

Padel Mates
A leading sports booking app and software-as-a-service (SaaS) platform designed specifically for Padel clubs. Padel Mates helps businesses connect with players and streamline their operations. The platform offers hassle-free booking and payment systems, along with player matching features to ensure competitive and enjoyable games.

Court22
A platform designed to simplify the management of venues for Padel, tennis, badminton, squash, pickleball, and golf. Court22 offers more than just a booking system; it provides tools to make venue administration easier and more enjoyable, allowing owners to focus on their business while the system handles the rest.

Main Padel Operators

Major Padel operators in Sweden manage a variety of clubs and facilities, offering services such as training programs, equipment rental, and event organization. These operators range from private enterprises to municipal sports centers, all contributing to the sport’s infrastructure and accessibility. They play a vital role in maintaining high standards for facilities and providing opportunities for players of all levels to enjoy Padel.

The first major Padel club chain in Sweden was PDL Group. Currently, the largest Padel club operator in Sweden is a result of the merger between PDL Group and Padel United, making it one of the biggest in the world.

Coverage of Padel Clubs

Padel clubs are well-distributed across Sweden, with a concentration in urban areas like Stockholm, Gothenburg, Malmö, and Uppsala. These clubs offer a variety of facilities, ranging from basic courts to fully equipped sports centers with additional amenities. The wide availability of Padel clubs ensures that players can easily find a place to enjoy the sport, no matter where they are located.

In Sweden, it is common for entrepreneurs managing Padel communities to refer to them as “Padel halls” rather than Padel clubs. This is a common misconception in many markets and often overlooks the importance of building vibrant Padel communities through well-organized events, rather than just offering a place for courts and players.

Number of Padel Players

Based on research by the International Padel Federation in 2024, the number of Padel players in Sweden has been growing steadily, with over 650.000 people having played Padel at least once and over 2 million Swedish people following Padel. Awareness of Padel in Sweden is widespread, with 90% of the population having heard or read about the sport through local media. This increase reflects Padel’s growing popularity as a fun and social activity. The player base includes a diverse mix of ages and skill levels, contributing to a dynamic and inclusive Padel community, even as the market matures.

Top 20 Swedish Padel players

The Swedish Padel Federation’s official rankings for male and female players are available on their website. svenskpadel.se These rankings are updated regularly and reflect the latest performances in sanctioned tournaments. For the most current and detailed information, please refer to the official rankings page.

Profile of Swedish Padel Players

Men, Ages 30-50 – This is the largest target group and one of the first to discover Padel in Sweden. They are well-connected decision-makers with a strong interest in sports, business, and trends. Highly committed to the game, many play as frequently as 4-6 times a week and actively follow Padel-related content.

Women, Ages 25-50 – A sporty, social group that enjoys structured activities and local events. They are often seen at the gym and enjoy the social aspect of Padel, making it a popular sport for those looking for fun and fitness combined.

Men/Women, Ages 18-25 – This group is growing as more courts become available. They play Padel to stay active, socialize with friends, and get a solid workout, making the sport a popular choice for younger generations.

Juniors – With its low barrier to entry, Padel is an ideal sport for children and youth. As clubs expand, the number of junior players continues to rise. Kids, teens, and families are also a key focus for the Swedish Padel Federation in the coming years.

Padel Federation in Sweden

The Swedish Padel Federation was established in 2010 to oversee the development and regulation of Padel in Sweden. It plays a crucial role in promoting the sport, organizing national competitions, and setting standards for clubs and players. The Federation also works to increase participation and support player development through various initiatives and programs, contributing to the growth and sustainability of Padel in the country.

History of Padel Federation in Sweden

The Swedish Padel Federation was founded in 2010, around the same time that Padel began gaining popularity in the country. Its establishment marked a significant step in formalizing the governance and promotion of Padel in Sweden. The Federation’s early efforts were focused on organizing the first official tournaments and creating a structured framework to support the sport’s growth and development across the nation.

Key People

Key figures in the Swedish Padel Federation include experienced players, coaches, and sports administrators. Their leadership and commitment have played a crucial role in driving the sport’s development and ensuring its long-term sustainability. These individuals bring valuable expertise and passion, shaping the future of Padel in Sweden.

Calle Åkesson is the chair of the Swedish Padel Federation and was our guest in our podcast The Joy of Padel.

Strategy 2028 of Swedish Padel Federation

The strategy will guide the association’s operational development and be a tool for our association members to develop their operations. We will work together in four strategic areas to develop Swedish Padel towards 2028.

Vision – Padel for everyone throughout life

Together we want to create an engaging, inclusive and progressive sport. Swedish Padel should unite and create community across borders where sustainability, participation, safety and joy are in focus.

Mission
– Our mission is to develop Swedish Padel from an association perspective

The Swedish Padel Association’s mission is to promote and develop Swedish Padel, for everyone throughout life, both locally, regionally, nationally and internationally. We will be a driving force in issues such as club development, children and youth, education, parapadel, competition and national teams.

Core Values

Everyone is welcome based on their circumstances, together we create joy and community! Fair play and honesty are a matter of course for us!

Who we are for

Our member associations are the core of our business, including their members who can be leaders, coaches, competitive players, exercisers and support members. We also have important stakeholders with whom we collaborate to jointly develop Swedish Padel.

Our members and clients are the Padel associations that are members of ours. We are also there for their members, which is what our business is about.
The members of the associations can be organizational leaders, activity leaders (coaches and leaders), competitive players and exercisers, as well as support members.
Then we have many stakeholders with whom we want and should have good cooperation.

Strategic areas

Strengthen – We will build, strengthen and develop our core business

Strengthening is about building, strengthening and developing our core business, creating a strong association and developing our entire organization and operations, including the regions, associations and their members (the individual and the human being). It also means that we will strengthen our position in sports Sweden.

Collaborate – From a collaborative perspective, we will develop Padel as a sport

Collaboration is about developing the sport of Padel with a collaborative perspective. To collaborate both internally and externally between our operations and all stakeholders, e.g. regional and association exchange, associations and hall owners, the association and our partners, the association and commercial operations. Also collaboration with RF-SISU and the municipalities regarding various types of support.

Play – We will create the right conditions for all types of players

Play is about creating conditions for our players to develop based on their own will and needs. We will be at the forefront of creating good development environments and implementing initiatives for everyone, regardless of whether you want to train, compete or play Padel as a form of exercise.

Win – We work for a healthy winning culture

Winning is about creating a healthy winning culture within Swedish Padel. That we will win as individuals/people, as couples, as teams and as nations with blue and yellow successes.

Future of Padel in Sweden

The future of Padel in Sweden looks promising, with steady growth potential and increasing popularity. The sport is expected to maintain its positive trajectory, driven by greater visibility, ongoing investment, and a dedicated community of players. The Swedish Padel Federation and other stakeholders are committed to supporting this growth, ensuring that Padel remains accessible, inclusive, and enjoyable for everyone across the country.

Growth Potential

While Padel in Sweden has seen impressive growth in the past decade, the market has matured, and significant growth is now more limited. However, there are still opportunities in specific areas, particularly in urban regions and private developments. The sport’s social and accessible nature continues to make it appealing to a broad demographic, including families, young professionals, and retirees. Ongoing investment in facilities and marketing efforts will be important for sustaining interest in the sport.

As Padel court manufacturers, we see demand for new destinations to play Padel, primarily in private homes and vacation properties. Over the next 7 years, we anticipate around 200 more Padel courts in private real estates, particularly vacation homes. The public sector is also seeing the potential in younger generations and is seeking affordable access to quality facilities.

Our forecasts and estimates are based on market research conducted in established Padel markets, including Sweden, and insights from our local network.

In the next 7 years, we see growth potential in three fields:

1. Private sector: households & real estate developers
2. Public sector: cities/municipalities and universities & schools
3. Multi sport venues with hospitality services

At PADEL1969 we have already delivered over 1.200 Padel courts only in Sweden with multiple brands. Also to private households and see potential for further growth. In the next 5-7 years, we anticipate 100 more Padel courts in private real estates, including primary homes and vacation homes. The public sector is also noticing younger people’s growing interest in Padel and is actively seeking affordable access to play in good locations. In a developed Padel market like Sweden, players who have already established their own Padel communities often do not need help with matchmaking to find a fourth player.

Padel is on the cusp of becoming an Olympic sport, and this milestone will undoubtedly provide a significant tailwind for its growth across all markets. Olympic recognition will bring increased global visibility, attracting new players, sponsors, and investors. This boost in attention will likely reinvigorate the sport in markets where growth has slowed, including Sweden, and create new opportunities for expansion and development in both private and public sectors. The move to the Olympics is expected to fuel further interest and support Padel’s long-term growth worldwide.

Our forecasts and estimates are based on market research conducted in established Padel markets, including Sweden, and insights from our local network.

Future Forecast of New Padel Courts

A steady increase in Padel courts is anticipated across Sweden over the next five years, mainly in private vacation homes. Around 200 new courts are expected to be built in the next 5 years, catering to the growing interest from both private owners and recreational centers. This expansion will help meet the rising demand and contribute to the sport’s steady development in Sweden.

Number of Players Today and Annual Growth

Currently, Sweden has over 600.000 Padel players, with an annual growth rate of approximately 6 percentage. This trend is expected to continue, potentially doubling the player base in the next five years. The increasing popularity of Padel is driven by its accessibility, social nature, and the efforts of the Swedish Padel Association and other key stakeholders like private investors.

Strong Growth in Competition Licenses and Tournaments

Statistics from the Swedish Padel Association show a significant increase in the number of licensed competition players, rising from 2.100 at the end of last year to over 5.600 by March 2023, including 800 junior players. The number of sanctioned tournaments has also grown rapidly, with 250 events held in 2022 compared to just 50 in 2021.

What Should You Consider if You Are Planning to Enter Padel Business?

Entering the Padel business successfully in any market requires careful planning and consideration. Key factors include understanding the market demand, securing suitable locations for courts, and ensuring high-quality facilities and coaching staff. It is also important to consider the competitive landscape, potential partnerships, and the financial investment required to establish and operate a successful Padel club.

Talk with Us and Book an Advisory Call

For personalised advice and insights into Global Padel markets, book an advisory call with our experts. We offer tailored guidance to help you navigate the opportunities and challenges of successfully entering the Padel business from day one. Our team can provide valuable information on market trends, best practices, valuation services, due diligence, and strategic planning to ensure your success.

CLUB MASTERY MANUAL™ & Advisory Services

Our CLUB MASTERY MANUAL™ provides comprehensive information on establishing and running a successful Padel club. From planning and construction to marketing and operations, this resource covers all essential aspects. It includes practical tips, case studies, and expert advice to help you build a thriving Padel community and achieve your business goals.

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Do Your Homework with Experts and Avoid the Rookie Mistakes

Entering the Padel business requires thorough research and preparation. By understanding the market, learning from established operators, and planning strategically, you can avoid common pitfalls and set up a thriving Padel enterprise in any developing country. It is crucial to do your homework, seek expert advice, and develop a clear business plan to ensure a successful venture.

You can find our first version of Sweden Padel Market analysis here.

You are welcome to explore our Country Padel Market Outlook articles in our blog.

Sweden Padel Market in brief numbers