Playtomic 2024 Report Summary  

Following 2023’s successful report, Playtomic and PwC’s Business Strategy Consulting arm, Strategy& have compiled the guide to Padel’s growth and predictions. 

This blog summarises Playtomic’s 2024 Padel Report, found on their website.

Padel established itself as a steadily expanding global sport in 2023. During which Playtomic’s 2023 report saw lots of interest from around the world mainly by the US, representing 45% of the 88 million views the report had seen.
Additionally, Google Searches for the word “Padel” have grown 18% every year since 2016 showing the rising interest in the sport. Moreover, New countries are showing interest in Padel according to Google searches as of May 2024, notably: Egypt, India, South Africa, Brazil, and Indonesia.

The Top 5 countries with a growing interest in Padel are Denmark (#1), Portugal, Netherlands, Belgium, and Paraguay in fifth place.   

Padel Market Analysis 2024

According to the 2024 Playtomic Report, 2023 saw the opening of 2500+ new Padel clubs, bringing the total number of clubs worldwide to 12,651 compared to the nine thousand clubs in 2022. The current number of Padel courts is 43,229.

The growth rate of Padel clubs is at 27%, while Padel courts are growing by 16%. 

Padel Growth by Country

Though Iberia still holds the record number of courts, most of its growth in 2023 has been in infrastructure renewal, and private courts.

France led in overall court growth (673 new courts), with neighboring regions of Central Europe also maintaining their momentum.

The US saw increased attention from court manufacturers’ commercial efforts, while the Middle East and other emerging regions showed significant growth. However, Italy and Spain are still leaders in this domain.  

The single biggest factors boosting Padel’s growth are technology and professionalization. The Playtomic report shows that its consistent growth is due to Professional tournaments, leagues, conferences, and other events that are attracting the attention of both the media and the general public.

Ongoing investment from high-net-worth individuals and investment funds are accelerating the expansion of the sport globally, promoting quicker development in many countries.

The Most Notable Padel Events Recently Held

Although Padel has become well-established and has seen significant growth, there is still a lot of potential in many key countries that currently struggle with regulations and real estate prices. 

Player Insights  

According to the Playtomic Proprietary Survey, Strategy& Analysis, players reported fun and socializing as the main reasons they started playing Padel, and 70% of those reported a craving to engage in more activities after Padel.  

Padel players are multiplying and wanting to play Padel more despite a lot of shortcomings, which Playtomic suggests the industry must address. Most troubles have pushed Padel players to become multi-club customers. According to the Playtomic Proprietary Survey, Strategy& Analysis, 90% of Padel players play for more than one club, while 88% are willing to travel to play. 

Key Success Factors for Running a Padel Club  

Infrastructure  

Among the main things one must consider before building a successful Padel club is location as it directly affects the target audience you want to attract. Next, Playtomic suggests taking care of the permits you need as soon as possible, as they might take the bulk of your time and will change according to the location, and make it as streamlined as possible. When it comes to civil work (clearing the area, leveling the ground, and ensuring proper drainage) Playtomic have deduced that building over tennis courts makes it much easier. In setting up the courts, keep in mind all of the other services and spaces your club will be providing. Finally, when everything is ready, Playtomic suggests keeping up with your facility and ensuring constant maintenance to optimize the lifespan of your court and the quality of your services.  

One-off cost of a court

Maintenance Cost

Playtomic posed that routine maintenance includes cleaning, sand redistribution, and removal of fungus and moss. Whereas, deep maintenance includes surface decompaction and joint inspection. Additionally, artificial turf should be replaced approximately every 4 years.

The total (Artificial turf replacement not included) amounts to 800-1.000€ a year.

Services  

Playtomic have set up a number of strategies for you to consider when looking to improve your club and make it successful. Playtomic advocate for the social component of your club to be enhanced through food and beverage, in addition to providing places for members to relax and socialize. Playtomic’s 2024 Report posits that social events like seasonal camps and friendly tournaments foster community.

When it comes to focusing on skill development and fun activities, lounge areas where members can relax and spectate in comfort are Playtomic’s best solution, alongside other amenities such as a pro shop or a kids club, of course.

According to Playtomic (2024), at a sporting level, a club should provide well-maintained and nicely lit padel courts and locker rooms, as well as, clean and well-equipped facilities with showers and lockers.

Technology 

Playtomic believe that using technology is the best way to speak to your clientele and meet players’ many wants and needs.

Of the many uses it could provide, they mention tournament information and entry, joining open matches, lesson booking, court booking, split payments, player matching, and special offers. Head to Playtomic to learn more.

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