As the 2025 Padel season approaches, fans worldwide are buzzing with anticipation for the return of the Hexagon Cup. This innovative tournament, which burst onto the scene in early 2024, is set to captivate audiences once again and push the boundaries of this rapidly growing sport.
What is the Hexagon Cup?
The Hexagon Cup isn’t just another tournament – it’s a celebration of Padel’s explosive growth and a glimpse into its bright future. Born from the creative minds behind Formula E, Extreme E, and E1, this team-based extravaganza has quickly become a fan favorite, offering a refreshing twist on traditional Padel competitions.
The idea behind this tournament is summarized in its slogan “For the Fans. For the Players. For the Game”. The Hexagon Cup is all about Padel’s lower threshold of access, as well as Padel’s social very social nature.
Where to watch Padel this January?
“We are thrilled to announce the return of the Hexagon Cup to Madrid, the Padel capital of the world, where Padel is officially now more popular than football.” Announced Simon Freer, Hexagon Cup Chairman.
The Hexagon Cup will be back from January 29th to February 2nd, 2025, at the Madrid Arena.
Simon Freer added: “We are all incredibly proud of the impact of the first Hexagon Cup. These numbers, along with overwhelmingly positive feedback from players, teams and media, surpassed our expectations and prove that there is an appetite for innovative new concepts in Padel.”
Padel’s take on sports entertainment
One of the Hexagon Cup’s most exciting features is its unique blend of sporting prowess and celebrity involvement. Six star-studded teams, each backed by a famous face, compete for glory and a whopping €1 million prize pool. From football legend Robert Lewandowski to Hollywood star Eva Longoria, the tournament brings together an irresistible mix of talent and glamour. Taking the Sports Entertainment industry to a whole new level.
But make no mistake – this is a serious competition. The teams are stacked with world-class players, including rising stars and established champions. The innovative format, featuring male, female, and “next gen” pairings, showcases the depth and diversity of talent in the Padel world.
The Hexagon Cup is made for Padel fans
The Hexagon Cup’s team-based structure has struck a chord with Padel enthusiasts. Six teams, three pairs each, battling it out in a format reminiscent of tennis’ Laver Cup – it’s a recipe for non-stop action and drama.
Martita Ortega expressed her enthusiasm to be participating in this new endeavor with her colleagues, “I am proud to continue making history with Hexagon Cup in this second edition and to see how this team format is being so well received. I believe it’s a highly enriching format for the sport, and I’m thrilled to be able to participate again with my teammates for another year.”
How to grow a sport like Padel
As Padel continues its global expansion, events like the Hexagon Cup play a crucial role in introducing the sport to new audiences. In the 2024 edition of the Hexagon Cup, a whopping 80 percent attendance was recorded each day.
The Hexagon Cup’s inaugural event, analyzed by YouGov Sport, proved to be one of the most-watched Padel events globally. Over 1500 hours of live TV and digital streaming content were distributed to more than 190 international markets.
Aurora Media Worldwide produced the host feed, which was broadcast by 22 partners, including DAZN as the global live partner, along with major networks such as Warner Brothers Discovery, Eurosport, ITV, ESPN USA, Fox Sports Australia, Canal+, Saudi Sports Channel, Tencent in China, and PCCW in Hong Kong.
The tournament’s digital presence was also significant, with the Hexagon Cup’s YouTube channel garnering over one million views and more than half a million hours of watch time.
Furthermore, social media engagement was robust, featuring daily highlights and over 300 clips shared across TikTok, Instagram, YouTube, X, and Facebook via Grabyo and official partners including Alpine, Mahou, Playtomic, and Ticketmaster.
In addition to the broadcast statistics, over 1,337 media impacts (online, print, radio, and TV) appeared about the event, with an impressive 100% positive sentiment, with Spain, Europe and the US being key locations for readership, supported by media partners which included Marca and the Daily Mail in the UK
Looking Ahead to 2025
With the 2025 edition on the horizon, speculation is already rising about potential new teams and players. Will we see more sports stars and celebrities joining the Padel revolution? Which rising stars will make their Hexagon Cup debuts?
One thing’s for certain – the Padel world is counting down the days until the Hexagon Cup returns to the iconic Madrid Arena. It’s more than just a tournament; it’s a celebration of everything that makes Padel special.
What is more, over the last few months, the Hexagon Cup and Babolat announced that they would join forces for this 2nd edition of the Padel tournament. Babolat has become the Official Sponsor of the competition’s shoes and textiles and will provide shoes, textiles, and sports accessories.
Adidas, the global leader in the sports sector, will be the official sponsor of both the racket and the Padel bag at the Madrid Arena
So mark your calendars, Padel fans. The 2025 Hexagon Cup promises to be an unmissable spectacle of skill, passion, and pure sporting joy. The Padel revolution is here to stay, and it’s never been more exciting!
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