Animal Spirits on the Court: How Psychology Drives the Rise – and Risk – of Padel
Author: Atte Suominen | CEO & Founder PADEL1969 Economists George Akerlof and Robert Shiller introduced the concept of animal spirits to explain something many businesspeople and entrepreneurs already sense: markets and industries are not driven by data alone – they’re driven by human psychology. Their work is particularly relevant for anyone involved in the padel…